Journal

Notes from the practice.

Thinking on AI search visibility, GEO/AEO, content cleanup, and what good design looks like in an AI-saturated market. Sharp, useful, occasionally contrarian.

Owl mascot working on the journal
Launching soon

The journal is being prepared. First posts ship in Q3 2026 — including our complete GEO/AEO playbook, deep-dive case studies from current engagements, and a running series on where AI ends and craft begins.

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