Performance marketing is mostly creative work in disguise. Bid strategies and audience layering matter — but only after the creative actually stops the scroll. We obsess over both.
Account audit, attribution review, ICP refresh. Budget split decided based on where the actual buying signal lives, not where the budget did last year.
First-month creative inventory: 20-40 variants across hooks, formats, and angles. Designed for testing, not for hero shots.
Weekly creative refresh. Daily monitoring on top spends. Bi-weekly account reviews where we kill what's not working without sentiment.
Once the unit economics work, we scale spend and broaden audiences carefully. The job becomes maintaining CAC at higher volume.
30-minute call with Manav. No pitch — we'll tell you whether we can help, or who can.