Six plans — three for fresh startups building from scratch, three for growth-stage brands already in market. Fixed prices in INR or USD. GST (18%) extra. Hosting billed separately. Pick à-la-carte below if the plan mix doesn't fit.
Plan-by-plan inclusions, à-la-carte rate card, and the 6-month discount terms. Takes 10 seconds — no spam, no list-sale, no auto-enrollment.
All INR prices exclude GST (18%). Hosting ₹5,000–₹8,000/year billed separately. 6-month commitment unlocks 10% off monthly rates. 30-day exit after Month 3.
Single services priced individually. Useful when the plan mix doesn't fit, or when you only need a specific deliverable. All prices INR or USD via toggle above. GST 18% extra.
Custom pricing available for custom-picked services. Mix three or more à-la-carte items and we'll bundle them at a custom rate — usually 8–15% below the line-item total. Book a 15-min scoping call →
Performance Marketing: ₹28,000/mo (≈$340) management fee + 12% of ad spend. Minimum recommended ad budget: ₹50,000/mo.
6-Month Commitment on retainers: 10% off all monthly rates. Billed monthly. 30-day exit after Month 3.
The plans cover ~80% of startup engagements. For the rest — multi-product brands, sector-specific scopes, embedded long-term partnerships — we'll send a custom proposal after the discovery call. No generic price list with surprise line items at the end.
Book a 30-Min Discovery Call →Fresh plans include a one-time setup fee because we're building things from scratch — brand, website, social profiles, analytics. Growth plans skip the setup because you already have a product in market. Growth plans focus on marketing channels and optimisation, no forced tech rebuilds.
Toggle at the top of the page. INR shown by default for Indian clients (GST 18% extra). USD shown for clients in US, UK, Australia, and elsewhere — no GST, but local tax handling is on you. The USD prices aren't a direct currency conversion — they reflect prevailing rates for similar engagements in those markets.
One-time deliverables you keep regardless of whether the engagement continues: brand identity, website build, analytics + tracking infrastructure, social profile setup. Setup is paid 50% upfront, 50% on delivery. Monthly retainer starts after setup completes.
Plans bundle services that work together — for example, SEO + content writing are more effective sold together than apart. Bundling also unlocks the 6-month commitment rate (10% off) and includes strategy calls, performance reports, and a senior strategist on every engagement. À-la-carte is a fit for narrow, single-deliverable needs.
Dominate is a senior-team takeover for growth-stage brands — weekly strategy calls, ongoing CRO, full email infrastructure, and a higher load of strategic input from Manav. Accelerator is the same scope but for fresh stacks that still need setup help. Once setup is complete, Dominate sits at the top of the stack because the marketing surface area is larger.
Selectively, yes — for pre-seed startups with strong founder backgrounds, in sectors we have conviction in. Cash component still required to cover team costs. Equity arrangements are case-by-case and start with a longer conversation than a discovery call.
After Month 3, either side can exit with 30 days' notice. No long-tail commitments. The first 3 months are a soft minimum because that's the time it takes for content, SEO, and brand work to start compounding — quitting before then means you've paid for setup but not collected the return.
Founder-led senior team. Manav Gupta (founder, strategy lead) on every engagement. Musaib Mir leads design execution. Sumit Yeole on accounts. Shivani Gupta and Shiva Muthiah on video. Development partner Rajeev Rajan (11 years, separate entity) ships web work. No junior account managers, no telephone game. You always know who's doing what.
Yes. Move up tiers at any time — Foundation to Accelerator, or Scale Up to Dominate. Prorated to the day. Downgrading is also possible after Month 3, but rare in practice — most engagements that work end up adding scope, not removing it.
30-minute discovery call. No pitch. We'll tell you which plan fits, whether à-la-carte makes more sense, or who else might be a better match.