Studio Network · Sportswear
Molten.
A studio network project led by Musaib Mir — Writernical’s lead designer for studio practice work.
A studio network project led by Musaib Mir — Writernical’s lead designer for studio practice work.
Molten · Sportswear · Lead designer: Musaib Mir
Performance sportswear brand built around a single principle: kinetic identity. The logo system was designed to live across moving footage, race numbers, kit graphics, and packaging. A heat-and-pressure visual language anchored in real material constraints.
Brand Identity · Apparel · Visual System · Sportswear
This project was led by Musaib Mir, lead designer for Writernical’s studio practice work. Musaib brings deep brand identity expertise across luxury, lifestyle, fashion, and tech-product categories.
When you hire Writernical for studio work — brand identity, visual systems, design-led campaigns — you’re engaging this design depth, with Manav Gupta directing creative and Musaib executing.
See more of Musaib’s work at musaibmir.com.