Studio Network · F&B / Confectionery
7 Star Treats.
A studio network project led by Musaib Mir — Writernical’s lead designer for studio practice work.
A studio network project led by Musaib Mir — Writernical’s lead designer for studio practice work.
7 Star Treats · F&B / Confectionery · Lead designer: Musaib Mir
A confectionery brand that needed to feel premium without losing playfulness. The identity sits comfortably on packaging, retail signage, and Instagram simultaneously — a rarer feat than it looks. Custom wordmark, pattern system, and packaging hierarchy designed for shelf-pop.
Brand Identity · Packaging · F&B · Retail
This project was led by Musaib Mir, lead designer for Writernical’s studio practice work. Musaib brings deep brand identity expertise across luxury, lifestyle, fashion, and tech-product categories.
When you hire Writernical for studio work — brand identity, visual systems, design-led campaigns — you’re engaging this design depth, with Manav Gupta directing creative and Musaib executing.
See more of Musaib’s work at musaibmir.com.