Studio practice · Audio Tech · Logo + Website
BNA Barix.
A niche brand, finally findable.
A niche brand, finally findable.
BNA Barix is the exclusive India distributor and Value-Added Retailer for BARIX, the Swiss audio-over-IP technology used in broadcasting, public address, and emergency communications.
The opportunity was real — defense, broadcast, transport, and large public infrastructure projects need exactly this technology. But there was no brand identity, no website, and no way for procurement teams to find them when an RFP went out.
We were brought in to give a niche product a professional first impression.
Niche B2B doesn’t need an elaborate brand system. It needs a logo that signals legitimacy and a website that loads, ranks, and captures.
We designed a logo using a circuit-mark device that ties to the audio-IP product domain — recognizable in the broadcast/audio engineering world, distinct from BARIX’s parent brand.
The website is deliberately minimal: clear positioning (exclusive India distributor, OEM, Value-Added Retailer), product hero, case study CTA, lead capture form. Built to convert procurement traffic, not entertain it.
We were the only ones doing this in India and nobody could find us. That’s no longer the problem.
— Head, BNA Barix