Studio practice · Commercial Interiors · Web + Copy
BNA Fitouts.
Reimagined. Literally and figuratively.
Reimagined. Literally and figuratively.
BNA Fitouts had built office spaces for an enviable client list — Cisco, Samsung, HP, Meesho, LG, Poly. The work was visible across India’s commercial real estate. But the website made it look like a small contractor.
Their existing site was three pages of generic copy and stock interior shots. The kind of clients they actually served couldn’t be guessed from the homepage.
We were brought in to fix the disconnect between the work and the way it was presented.
Premium clients hire fitout firms based on portfolio, not promises. We led the new homepage with project-led layouts — Collaborative Spaces, Common Areas, Individual Workspaces — each anchored by real photography from real builds.
The copy did the rest. We wrote a positioning line — “Reimagine Your Space. Reimagine Your Business” — that worked across pitches, hoardings, and the homepage. Service pages followed with concrete, no-fluff descriptions of what BNA actually delivers.
Result: a site where Cisco-level buyers feel the brand matches the build quality.
Buyers stopped asking if we could handle their scale. The website answered that for us.
— Director, BNA Fitouts