Diorra eCommerce App.

Diorra’s founders had the heritage, the product, and the brand identity. What they didn’t have was a digital expression that matched the in-store experience.

The first prototype looked like every other eCommerce app — generic carousels, default Material components, stock product cards. For a jewelry house selling pieces at premium price points, that gap was a conversion killer.

They needed an app that felt like Cartier, not like a Shopify template.

Premium feel doesn’t come from more features — it comes from fewer, executed better. We built a design system around three principles: editorial typography, generous whitespace, and motion that feels considered (never decorative).

Every screen was designed twice — once for function, once for feel. The second pass is where premium lives.

We worked through 30+ screens covering the full path from login → discovery → product detail → wishlist → checkout → order tracking. Each screen passed a single test: does this feel like an object you’d want to hold?

• Complete design system (typography, color, spacing, motion)
• 30+ screens, login through checkout
• Micro-interactions for product cards, wishlist, cart
• Custom iconography matched to brand serif
• Component library handed to development
• Motion specifications and easing curves