Studio Network · Fragrance
Posh.
A studio network project led by Musaib Mir — Writernical’s lead designer for studio practice work.
A studio network project led by Musaib Mir — Writernical’s lead designer for studio practice work.
Posh · Fragrance · Lead designer: Musaib Mir
A fragrance brand built on quiet luxury. Every visual decision was made for the bathroom shelf, not the moodboard. Custom wordmark, paper-stock-aware color system, label typography designed for foiling. The brand reads quietly in person and confidently in photography.
Brand Identity · Packaging Design · Typography · Fragrance
This project was led by Musaib Mir, lead designer for Writernical’s studio practice work. Musaib brings deep brand identity expertise across luxury, lifestyle, fashion, and tech-product categories.
When you hire Writernical for studio work — brand identity, visual systems, design-led campaigns — you’re engaging this design depth, with Manav Gupta directing creative and Musaib executing.
See more of Musaib’s work at musaibmir.com.