Consultancy & Studio · Est. 2022

AI made content generic. AI made design cheap. We help founders fix both.

Writernical is a five-person consultancy and studio for founders who refuse to look like everyone else. We clean up your AI-generated content, design that doesn't read AI-made, and get you cited by ChatGPT, Gemini and Perplexity — embedded in your workflow, not parked in an agency queue.

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/01 Content & Strategy

AI Content
Cleanup Crew

For founding teams drowning in mid AI content. We turn slop into strategy — and strategy into pipeline.

Fix my content
/02 Brand & Design

AI-First
Designs

For brands that want to use AI without looking AI-made. Faster to ship — unmistakably yours.

See the work
Industries we serve
B2B SaaS IT Infrastructure Audio & Broadcasting Luxury & Jewelry Real Estate Interior Design Commercial Interiors D2C E-commerce Fintech & Payments HR-Tech & EOR Architecture Fashion & Beauty B2B SaaS IT Infrastructure Audio & Broadcasting Luxury & Jewelry Real Estate Interior Design Commercial Interiors D2C E-commerce Fintech & Payments HR-Tech & EOR Architecture Fashion & Beauty
/03
$1M+
Revenue influenced
2.5x
Avg. organic growth
40%
Lead conversion lift
20+
Brands shipped
/04

Eleven brands. Real outcomes.

View full studio →
Diorra eCommerce app — UI/UX design system
Luxury · UI/UX Design
SaaS · Content + GEO/AEO
Cited.
Shipturtle
Organic leads · AI citations
SaaS · Content + SEO + Social
3-in-1.
Workez
One embedded growth team
Arka Design Consultants brand identity — business card system
Interior Design · Brand Identity
Arka Design Consultants
Diorra luxury jewelry brand identity
Luxury · Brand Identity
Diorra
Agency · Conversion Copy
USA · UK
AU.
ColorWhistle
Three markets · Conversion lift
Real Estate · Brand Identity
VIP Grand.
Premium properties
Brand + sales collateral
B2B SaaS · Marketing + SEO + Web + Collaterals
Full Stack.
Livserv.ai
AI chatbot platform · Bangalore
IT Infrastructure · Website Redesign
Web.
BNA Technology
Three-decade systems integrator
Commercial Interiors · Web + Copy
Reimagined.
BNA Fitouts
Commercial fitout brand
Audio Tech · Brand + Site
Logo + Web.
BNA Barix
Audio & control over IP

Studio network gallery: Writernical's design practice extends through a trusted network — including lead designer Musaib Mir. View 9 attributed studio projects (Oovio, Posh, Molten, Sonar, Zivah, EasyLens, Ek.indUS, 7-Star, multi-brand collection) in the full gallery.

Browse studio gallery →
/05 — Why we exist

In the time AI took to write your last blog post, your competitor used the same model to write the same one. We're here so that doesn't matter.

— The Writernical thesis

Most founders don't need another vendor.
They need someone who treats their P&L like their own.

Writernical is a founder-led senior team — strategy, account, design, video and development leads — embedded in your workflows like an in-house growth pod, not parked in an agency queue.

I'm directly involved in strategy and reviews. No junior account-rep theatre. The same person you sold to reviews the work. Every output ties back to revenue, leads, or pipeline — not vanity dashboards.

And in a market where every consultant is suddenly "AI-first," we built our practice around what AI can actually do — and where it has no business being. That distinction is the work.

/07

Six disciplines. One senior team.

No handoffs between agencies. No translation tax. The strategist who briefs is the same one who reviews the work.

/01

Branding & Identity

Naming, identity systems, visual languages, brand guidelines. Built for the next decade, not the next quarter.

/02

Social Media Growth

Instagram, LinkedIn, YouTube. We've taken accounts from 0 to 10K and 0 to 6K — built from zero, not bought.

/03

Content & SEO

Editorial content with a point of view. Long-form, comparison pages, landing copy. Written by humans, ranked by Google.

/04

Web Design & Dev

Marketing sites, product pages, landing pages. Designed for conversion, built for speed, scored 95+ on Lighthouse.

/05

Performance Marketing

Paid social, Google Ads, retargeting. Creative testing, audience layering, full-funnel measurement.

/06

AI Search (GEO & AEO)

Get cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews. The new SEO — for the new search.

Free Tool · Live Now

Will AI search engines recommend your brand?

We analyze your site for AI search visibility — how ChatGPT, Perplexity, Gemini and Claude see your brand. Get a real scorecard and five prioritized fixes, emailed in under a minute.

Run my AI search audit
30 seconds to fill No signup required PDF report to your inbox
/08

Notes on the AI search era.

All posts →
Coming Soon

The Death of "Generic AI Content" — and what comes next

Coming Soon

Why your llms.txt file matters more than your sitemap.xml in 2026

Coming Soon

How to get cited by ChatGPT (without sounding like ChatGPT)

/09 — Let's build

Not looking for an agency?
Looking for accountability.

We partner with a limited number of brands at a time. 30-minute call, no pitch — we'll tell you whether we can help, or who can.